In this Activecampaign review, Digitaltechage will show you Activecampaign pricing, integration, pros and cons, and conclusion.
ActiveCampaign was founded by Jason VandeBoom in 2003. Activecampaign located in Chicago, Dublin and Sydney.
What Activecampaign offers
Email Marketing, Marketing Automation, CRM, Massaging.
Upload Contacts
After you create a list, you can begin to import existing contacts from a CSV file or text file using our import tool, you can also add contacts one by one.
With the import tool, you can also map columns in your file with fields in your account, create new custom contact fields to map a column to, import contacts to lists, apply tags to the contacts, import contacts as Active, Unsubscribed, or Excluded, and choose to update existing contacts while you import.
Connect with some other services to have new contacts added automatically
ActiveCampaign offer automatically import when you connect with tools like Google Contacts, Shopify, WooCommerce, Zoho and other 90+ tools down below.
Creating Email Templates
Active Campaign offers their own email editor, you will create a custom email template using their email editor.
- ActiveCampaign also gives prepared modern templates, you just import template and make changes according to your need.
- You will also add HTML code to import template
Setup Campaigns
There are six different types of Campaigns available in ActiveCampaign: Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date-Based.
1. Standard Campaign
Standard Campaign is one-time email campaign on other side also called “Blast Campaign”. For example, you want to sent 50% offer to your customer then you will create Standard Campaign because this is one-time email campaign.
2. Automated Campaign
Automated Campaign is a trigger base campaign in which “create custom sequences of email actions and conditions.” Fox example, You add action like someone signup your form and they receive an email. You add condition like someone opens your email or not if you then you sent another. one-time email campaign.
3. Auto Responder
An Auto Responder campaign is “an automated campaign that will send after someone subscribes.” Auto Responder is similar to an Automated campaign. However, the Auto Responder is much more straight forward, and does not have any additional automation capabilities like Automated Campaign.
4. Split Testing
Split testing (also known as an A/B test) is a marketing strategy where two elements (subject like or content) of a marketing campaign are tested against each other to analyze which one will deliver the best results.
5. RSS Triggered Campaign
In RSS Triggered campaigns automatically send whenever your RSS-based feed is updated. This is a good way to automatically deliver new content to your subscribers.
Normally Blogger uses this campaign because automatically send an email when they post new blog post.
6. Date Based Campaign
Date Based Campaign is a way to send email to your subscribers when their birthdays, anniversaries, and more. For example, You want to wish your subscribers on their birthday or sent an offer setup Date Based Campaign.
Automation
ActiveCampaign has the most powerful automation in the online marketplace. They provide a lot of features as compare to other tools. You can build any type of automation from Scratch through Sending Options, Conditions and Workflow, Contact Behavior, CRM Settings, Salesforce and CX Apps.
If you don’t even have time to set up automation? Or aren’t know what to automate the process?
ActiveCampaign provides 270+ pre-built workflows like Welcome Series, Follow Up, Abandoned Cart, etc. Help to build through training guides, videos, and live support are here for you.
Integrations
ActiveCampaign offer 300+ integrations like WordPress, Magento, Wocommerce, Shopify, Clickfunnels, Zapier and so on.
Today Webinars are on trending, ActiveCampaign also overs easily integration on webinar tools like Zoom, WebinarNinja, GoToWebinar, WebinarGeek, EasilyWebinar, etc.
CRM
ActiveCampaign offers a CRM system to automate the entire process. Customer relationship management is the technology that manages and analyzes its own interactions with its past customers and potential customers.
Tracking Report
ActiveCampaign provide you tracking report following:
Opens, Clicks, Unsubsribes and Revenue. Also provide geo-tracking
Pros and Cons of ActiveCamapaign
Pros
- Most Powerful Automation
- great deliverability around 96% rate
- Third-party Integrations
- Auto responder
- Live Chat
Cons
- Short period of free trial compare to other tools
ActiveCampaign Pricing
AtiveCampaign offers four plans Lite, Plus, Professional, and Enterprise. ActiveCampaign Pricing Depend upon what offer you select and the Number of Contacts.
Following Table for 500 contacts, Pricing with annual pay. (Different if you pay monthly) Select your plan
Following Table for 2500 contacts, Pricing with annual pay. (Different if you pay monthly) Select your plan
Support
ActiveCampaign offer chat, email, and phone support. But only Enterprise plan you get phone support. Normally they reply within 24 hours in chat.
Conclusion
ActiveCampaign is a most powerful email and marketing automation tool for businesses across industries, B2C, B2B and ecommerce.
If you’re looking for a CRM+email marketing automation platform then ActiveCampaign best is for you.
Click here for 14 days trails and setect your plan…
